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No. What I am saying is that the financial losses have to be measured with the good the sport does for the university. In this case, I am willing to bet UWM is bleeding money with almost no return. I was really confining my argument to UWM. UWGB does tremendously with its program. People actually go to games in GB and there is an avid following. My expectation is that program runs at a loss, or close to break even, but there is a return on investment. My guess is that Whitewater gets more out of its DIII program at far less expense than does UWM. My additional thought is that UWM, if it is going to be a D1 program, needs to step up with money--facilities primarily. Its current situation is ridiculous.
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