Quote Originally Posted by ValiantSailor View Post
So the "Rivalry" is simply the last game of the season? And this is a creative new marketing concept?

Wow!

VS
Creative? New? Nope. But having Fox Sports trying to market the Big East is a bad thing? Come on guys, it is an attempt to put the league's final games in a spotlight. So we complain and complain? Damn, there certainly is a lot of crotchety people on this board.