One of the problems the Cell has now is that incoming acts bid the Cell against the Bradley Center to get the lowest price. If the Cell was the cash cow it is being portrayed here, then why would the WCD ever want to allow it to leave their control?

What price would UW-Milwaukee be willing to pay? Who would own land rights, would the city of Milwaukee own it with some type of lease agreement, or would UW-Milwaukee own the land?

Would owning the Cell get any more fans to come to games?