You keep saying goofy, what makes it that? Cause, it's not at 8pm ET? In the old days, the Big East Title game was in the day. This in not in the early afternoon, it's in the early evening! A great viewership time on a Saturday. Yes, while the extra viewer do come from being on network TV, the time window will be a huge factor.
You avoid the ACC Title Game and it's after the Big Ten semi's on CBS. You are only going head to head in the major games with the Big 12 on ESPN and Mt. West Title Game on CBS.