Originally Posted by
ValiantSailor
Hey...I'm a Mac guy...I KNOW what marketing is! :) The marketing of the Big East - (BTW, it's not the New Big East, or NBE. We really should get away from that term. Our schools fought hard for the name; we shouldn't diminish their efforts, regardless of how ESPN refers to us.) - should describe something unique, different, or better. Pointing out the final conference game, that's going to change annually, doesn't do much for me - it's the same as every other school.
VS