Goose the attendance and tv ratings for the bowls where non BCS schools are lower. This is why those schools were always chosen last during the BCS bowl era. And yeah I do realize that payouts can't completely be on popularity, but you have to understand the position of the big conferences. They drive most of college football and basketball's popularity. I completely understand why they feel that they should get a greater say in governance matters.

And Gato I have mentioned earlier that athletic income should be considered unrelated income and therefore taxable. However that is likely going to impact schools like Marquette as much as schools like Texas.