Milwaukee Media....

[DowntownSweeney]

I saw those ratings as well. I don't see how all 3 can stay viable. Wickett is absolutely clueless about college basketball and sports in general. That is why he is on 1250. The main qualifier to be on the air at 1250 is a lack of knowledge about sports. A secondary qualification is a low IQ. Wickett scores off the charts on both.

[MUBasketball]

The most annoying thing to me (and most sports fans are like this) but come March Madness time, he'll be talking college hoops and act like he's the biggest fan. That just annoys the hell out of me.

[IWB]

A couple of things.....

First off, WSSP has higher ratings and I think a lot of that is due to the strength of signals. 540 has a very weak signal. There are many times you can't get it in clear when you are just driving around town. So, I think that has a lot to do with it. Next - I think there are more people that listen to 540 via the net stream, and I don't know if that is included in those numbers.

Either way, it is summed up best by Seth Meyers on SNL's Weekend Update during the last elections..... He said, "Obama is up 3% in the latest polls.....meaning, Obama is up according to a survey of people who still answer their phones when the caller ID says unknown caller."

For those that are not fans of Wickett, you'll also be glad to know the WSSP has just signed him to a new 3 year deal.

[MUfan12]

I don't mind Wickett as much as his stuttering sidekick in the morning.

Friemund has some bone to pick with MU. His agenda is blatant.

[MU/Panther]

What is funny is there was a story the other day about WOKY becoming all sports talk. They said the entire market share for sports radio is 1.5, with WSSP getting a 1 share and 540 getting a .5 share.

Currently, the highest-rated sports talk station WSSP-AM (1250), owned by the national Entercom chain, has a 1.0 share of the Milwaukee radio audience. The second-highest, WAUK-AM (540), owned by Wisconsin-based Good Karma Broadcasting, has 0.9. They were respectively ranked 23rd and 24th in the market in the December Arbitron survey.

[MU/Panther]

The most annoying thing to me (and most sports fans are like this) but come March Madness time, he'll be talking college hoops and act like he's the biggest fan. That just annoys the hell out of me.

You feel my pain, as I go to about 33 D-1 games in person. 2013-14 season I will be over 40+ as I will be going see MU in Caif. and the NCAA tourney comes to the Bradley Center.