I hate the song - it has run its course IMO - too sappy - but like the video content although this year I did not like the insertion of the announcers' calls - don't recall that before or at least to that extent - made it kind of choppy. They could have given the Oregon cheerleaders more "exposure", but that is just me.
Try an edgier approach - something like Iron Butterfly's In-A-Gadda-Da-Vida!