Usually what happens with these is that the provider designs things within the bounds of the school's "identity standards." Here is Marquette's.
http://www.marquette.edu/omc/documen...0Standards.pdf
The bird head logo is an approved athletics logo. Now of course Marquette has the right to veto anything, but when Nike comes to you and says "here is what I think you should do," most schools generally say "sure."