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Just horrible. That is all.
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That is by far the dumbest tourism ad I've ever seen. Every single scene/idea is just plain stupid. Whatever imbeciles put that ad together should have to spend all of next winter in International Falls, Minnesota just for the sake of penance.
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These are ads that are meant to win awards and get people excited about who produced them. I can't imagine them being very effective.
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The more bo is doing stuff to support ads the less he is recruiting. I'd say, it's money well spent.
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