Need to get someone in the position that can successfully market and negotiate a very good t.v. deal.
Make football happy, make everyone money.
The CBSsports article indicates that in September negotiations will begin on a new tv deal. That will be the key to solidifying the conference.
This may actually be a good thing for the conference as long as they can keep Lousiville and any others from leaving.
http://espn.go.com/college-sports/st...ting-landscape
http://www.cbssports.com/collegefoot...urphy/18983292