Man is this a cool idea. Michigan State's AD is really creative. I'd guess TV money for these teams is not too shabby either.
Mich St., Texas, UNC, and Florida will play each other in three different locations - NY, Chicago, LA, and actually travel on the same plane and participate in activites together in each of the three cities over the period of eight days.
Now that is stepping up non conference.
http://espn.go.com/mens-college-bask...w-4-team-event