http://www.usatoday.com/story/sports...-espn/2641247/
Cover page of today's sports section - long article - Saturday is the big day.
If you're starting a new sports channel — as Fox Sports will when it flips the switch Saturday on Fox Sports 1 — you need a lot of things.
Money. Hundreds of millions.
Cable providers. Ones who will take your rebranded channel at a higher price.
Talent. The big names such as Andy Roddick, Gary Payton, Donovan McNabb, Regis Philbin and Bill Raftery, of course. But also the talent to build your own farm system.
Programming. NASCAR, MLB, U.S. Open golf, Big 12, Pac 12 and Conference USA football and Big East basketball for the majority of your audience. Fill important niches with soccer and UFC.
Promotion is easy: Use your existing network.
Chemistry. At the core of Fox's studio lineup is Fox Sports Live, a nightly program that aims to battle ESPN's SportsCenter. If viewers don't like the feel of the new gang's lineup, though, you don't have a chance.