Remember taking marketing courses in college? Rule of thumb was always that, when you're #1, you don't have to rip the competition. McDonald's is king, let Burger King rip you all they want, you're #1 etc etc..... That is how you stay on top, with class. Well, ESPN is showing their true colors, and there is no question that they are crapping in their pants or they wouldn't be firing away at Fox Sports 1.
This is going to be great. who will take the first shot, The Simpsons or Family Guy?