If you're referring to picture 11 of the gallery from the link above, that's actually the inbounds lob play that didn't work because the lob was off. I saw it coming when Jimmy ran his defender off a 2 screens and James turned his head and missed Jimmy coming in for the lob dunk. I just wish that would have been a better lob. If it was the picture would have been Jimmy posterizing Lebron.
That's a set play they put in midway through the season.