Big offer rumored from FOX!

[The Reptile]

Apparently, Fox Sports 1 is supposed to launch in August taking over for Speed which is in 81 million homes. In addition, Fox is talking about a double box approach to ads - with one box the ad and a smaller box being live action during the timeout which should be good for a coach going after a ref once in a while.

Fox already has MLB, UFC, soccer and other properties lined up for the network. Media folks believe they have the best chance to make a run at ESPN.

[MU/Panther]

Apparently, Fox Sports 1 is supposed to launch in August taking over for Speed which is in 81 million homes. In addition, Fox is talking about a double box approach to ads - with one box the ad and a smaller box being live action during the timeout which should be good for a coach going after a ref once in a while.

Fox already has MLB, UFC, soccer and other properties lined up for the network. Media folks believe they have the best chance to make a run at ESPN.

Fox did some of the double box for the Cotton Bowl on Friday night.