Such is life. But, the # of freeones to attract viewers will be marginalized very quickly. Lets face it, we all will be paying for on-line content across the internet spectrum at some point. Obviously, we'll need to pick and choose. Freebies will not be a plausible businees model other than sites inundated with advertsing that can't be avoided.
It will change a lot quickly I think. I'm old enough to recall when cable TV first came out. Yep, you paid for the service and their were no commercials initially on MTV, etc. When bars first started getting the satelite tv hookups that is exactly what you got, the satelite feed. No commercials between innings, just the satelite feed. In a very short time that all changed, to the point that you now almost have to have cable tv or satelite tv, and while we pay for the service, we also get plenty of commercials too.
Websites like JS will eventually make you pay to read anything. And when you log on you'll have to watch a commercial too.