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Thread: Shake Shack

  1. #1

    Shake Shack

    I just secured lunch and two shakes from Shake Shack. There were many MU fans in the joint (and one former MU player). Of course, game discussions ensued among people who did not know each other! I would have gone to Real Chili today but for the Shake Shack deal--so the promotion is working well.
    "He understands Justice under God"--Augustus Cornelius Johnson

  2. #2
    Quote Originally Posted by Gato78 View Post
    I just secured lunch and two shakes from Shake Shack. There were many MU fans in the joint (and one former MU player). Of course, game discussions ensued among people who did not know each other! I would have gone to Real Chili today but for the Shake Shack deal--so the promotion is working well.
    Do you think the promotion drives enough traffic to that single location to pay for the overall costs of the promotion (including whatever they pay the FF for the screen ads)?

  3. #3
    My guess is they lose money on the promotion with the hope of return business.

  4. #4
    Quote Originally Posted by TheSultan View Post
    My guess is they lose money on the promotion with the hope of return business.
    Again, itís a single location in the 3rd ward that the vast majority of MU fans probably never get near much less go out of their way to get there. Doubt they get much repeat business from the promotion. But, it is a crowd pleaser and FT shooter rattler!

  5. #5
    Whether it is successful or not depends on the cost to Shake Shack of each free shake. I have to think it is relatively small and that it is offset by the profit from food ordered with the shake. Of the MU fans in today--me plus at least 6 others--all ordered lunch so it may well be the shake cost is a small deduction from profit generated by the accompanying food. Since it appears to drive traffic, that food would not have been otherwise purchased. Greatly profitable? Of course not. But somewhat profitable and a good advertising vehicle? Likely.
    "He understands Justice under God"--Augustus Cornelius Johnson

  6. #6
    They should spend their advertising money the same way the best BBQ joint in Los Angeles did...

    "When March Madness spills into April.... that's the gravy!" - Homer Simpson

  7. #7
    Quote Originally Posted by IWB View Post
    They should spend their advertising money the same way the best BBQ joint in Los Angeles did...

    What is this from? Thatís hilarious.

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