This announcement represents the lack of creativity emanating from the Marquette Athletics marketing efforts. I realize that the majority of alums live in Wisconsin and, likely, the Milwaukee metro area. That said there are many thousands of us living around the country if not around the world. Partnering with TWC Sportschannel, particularly when it comes to programming like your flagship program's coach's show, severely limits your audience. I find it hard to understand why MU cannot partner with the Fox Sports affiliate in light of the Big East's ongoing relationship with Fox Sports. At the very least there should be a way to access this program via the web with TWC does not provide. I fondly recall the days when Buzz's coach's show was broadcast on a number of sports affiliates with Big East ties such as MASN out of DC/Baltimore and Sports Channel New York. I've railed before about the inability to acquire MU swag outside of a 20 mile radius of Milwaukee (OK that might be a bit of hyperbole but not much as I recently saw a tweet from a MU Athletics person excitedly announcing the discovery of MU gear at a Kohl's location in Menominee Falls. Really? WTF?). I fail to see as a "Jordan Brand" school why we don't do a better job of leveraging Nike to get our gear distributed to a broader geographic footprint but hey, maybe that's just me?
http://www.gomarquette.com/genrel/090816aaa.html