FOR IMMEDIATE RELEASE
Tuesday, June 23, 2015
Bucks Press Office
BUCKS ANNOUNCE NEW MULTI-YEAR PARTNERSHIP WITH FANDUEL
Deal marks the Bucks’ first exclusive partner in the growing daily fantasy sports industry
The Milwaukee Bucks announced today a partnership with FanDuel, the leader in one-day fantasy sports. The fully-integrated marketing partnership makes FanDuel the exclusive daily fantasy sports partner of the Bucks, and will feature the FanDuel brand prominently within the BMO Harris Bradley Center and in other Bucks assets.
“We’re thrilled to welcome FanDuel to the growing family of Bucks partners,” Bucks Senior Vice President of Business Development Matt Pazaras said. “FanDuel is one of the fastest growing companies in one of the fastest growing industries in sports, and will be a great partner as we continue to grow the Bucks fan experience.”
Duel’s partnership with the Bucks will include a number of fan-focused elements, including a sweepstakes in which one lucky fan will win a Bucks VIP road trip experience and a “Buck for a Day” promotion in which a fan will win a behind-the-scenes experience during a Bucks home game. The Bucks will also host a local FanDuel fantasy basketball event during the season and stage in-arena contests where fans will “duel” to win great Bucks prizes.
“The Milwaukee Bucks are a great organization and with this new partnership we will be able to reach Bucks fans in unique and individualized ways, working together to amplify the live game experience,” FanDuel CEO Nigel Eccles said.
About FanDuel
FanDuel is the leading one-day fantasy sports company that is transforming the world of fantasy sports with an exciting new way to play. Since 2009 FanDuel has taken the one-day fantasy sports concept from launch to paying out over $10 million in prizes every week. New public and private leagues form daily and range in size from two to thousands of players. Buy-ins start at $1 and payouts happen after games end. Based in New York City with an office in Edinburgh, Scotland, FanDuel is venture backed and has raised $88 million in funding to date from investors including Shamrock Capital, NBC Sports Ventures, KKR, Comcast Ventures, Pentech Ventures, Piton Capital and Bullpen Capital. For more information, visit www.fanduel.com or download the iPhone or iPad app in the Appstore.
