Originally Posted by
unclejohn
I was sitting on a plane a few weeks ago listening to the guys in front of me talk. One was an exec from Chik-Fil-A who was talking about their promotion giving away free sandwiches. A definite money maker. Gets people in the door, they almost always buy something else, and they might come back. As I got off, I told him I used one of his coupons. He asked if I bought anything with it. I said no, as I am a cheap bastard and all I wanted was the sandwich. I did not mention that I typically avoid paying $2 for a cup of flavored water. He said thanks and noted that I am an outlier. I have to think that this is a killer for Shake Shack. The shakes cost them little, they draw people in who spend enough to pay for it, they get their name out there, and somebody probably gets courtside seats out of the deal.