If you have three hours to kill, Tony Paulis (business grad, accounting MBA Milwaukee) joined me to discuss his 143-page paper (yup) regarding marketing for the Milwaukee Panthers basketball program.
It focuses on students, mainly because we're both in the belief that if you can hook students and make them fanatics, they'll graduate and be stronger season ticket holders. There are three parts, the first two are an hour apiece and part 3 is about 45 minutes long.
Podcast part 1
Podcast part 2
Podcast part 3